5 Must-Have Features for a Successful Business Website

In today’s digital age, a strong online presence is more important than ever. Your website is often the first point of contact between you and your customers, and you need to make a positive first impression. Websites that are cluttered, outdated, or perform poorly can leave customers with a bad taste and compel them to seek products and services from your competitors instead. Simply having a website is not enough. We're here to share some elements and features your website must have if you want your business to grow and thrive!

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High-Quality Content

The quality of content on your website says a lot about your brand. High-quality content helps establish your business as an authority in your industry, demonstrating your experience and showing customers that you know your stuff! High-quality content can also improve your website’s search rankings because Google rewards well-written, informative content. Engaging content can also capture the attention of visitors and keep them on your website longer.

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Infographics are a powerful tool for conveying information and enhancing the quality of your website content. If you’re not experienced in graphic design, take advantage of online graphic design tools. For example, Adobe makes it easy to create your own infographic by choosing a premade template and customizing it with your own text, imagery, and colors.

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A Clear Value Proposition

One of the most important pieces of content on your website is a value proposition. A value proposition is a statement that clearly communicates the unique value that your business offers to customers. Display this statement prominently on your website, right at the top. It should be the very first thing customers see when they land on your site! Help Scout provides several great value proposition examples to help you better understand what yours should sound like.

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Modern Design Elements

According to Search Engine Journal, 81% of people think less of a business if it sports an outdated website. Modern design elements convey the message that your business is relevant and trendy. At the same time, many trendy web design features enhance the functionality and readability of websites, facilitating ease of use and intuitive navigation. These are just a few web design trends to consider for your own website:

• Oversized typography to make a dramatic, eye-catching statement.
• Interactive fonts like animated headlines or scrolling effects.
• Glassmorphism gives elements a glass-like and transparent appearance.
• Accessible designs for those with disabilities.
• Layering effects to make web pages look more cohesive and multi-dimensional.
• Simple, one-page websites with concise information.

Easy Navigation

Can visitors easily find what they’re looking for on your website? Easy, intuitive navigation will reduce your bounce rate and increase overall conversions. Create a frustration-free experience for your users! Use a clear navigation menu to organize your content into categories, and avoid using too many menu items. Use descriptive links that communicate the content users can find at the link. Finally, include a search bar to give visitors another option for finding the content or products they’re looking for.

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Responsive Design

Responsive web design is the practice of designing a website that looks and functions well on all devices, including desktops, laptops, tablets, and smartphones. With more and more people using mobile devices to access the internet and shop online, responsive web design is becoming increasingly essential. Beyond improving the conversion rate of mobile visitors, responsive design will make your business appear more professional and accommodating. If your website was designed on a content management system (CMS) such as Webflow, WordPress, Shopify, or Squarespace, it should be responsive-ready! If you had someone build your website from scratch, you may need to reach out to a web developer to make your website mobile-friendly.

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If you want to grow your business in today’s digital age, you need a strong online presence. To maximize the potential of your website to drive growth, include a clear value proposition, easy navigation, responsive design, high-quality content, and engaging infographics. A well-designed website that’s easy to navigate and rich in high-quality content will take your business to the next level!